As any makeup enthusiast knows, applying makeup isn’t just a hobby: It’s an art form. Playing with makeup is an opportunity to get creative, experiment with new techniques, and give yourself a whole new look.
Better yet, whether you’re a beginner or a pro, there are always plenty of new makeup skills to learn and trends to try.
On that note, we’ve rounded up our 5 favourite current makeup trends and how to achieve them using our cruelty-free makeup products. Whether your everyday makeup look is feeling a little tired or you just want to try something new, read on for the top 5 makeup trends to try.
1. Winged Eyeliner
Winged eyeliner has been one of the most popular makeup trends for the past few years, and with good reason: The perfect winged eyeliner goes with everything. Our top tip for perfect winged eyeliner? Start with the right product.
If you’re still figuring out how to do the “flick”, get started with our Absolute Precision Liquid Eyeliner Pen, a longwear eyeliner with a precision felt-tip. Available in brown or black, this highly pigmented eyeliner gives you smudge-proof, intense colour that will last all day. For a stronger, more defined line, go for our Liquid Eyeliner instead, which has a soft, super fine brush applicator.
Whichever you choose, apply your eyeliner by pulling the outer corner of your eye gently outward, then gliding the applicator along your upper lash line. When you get to the outside of your lash line, gently flick the applicator upward and outward.
And remember: Practice makes perfect!
2. Statement or Smokey Eyes
When it comes to eye makeup, less isn’t always more. Experimenting with bold colours and a soft smokey eye is a great way to shake up your look and make a stylish statement that transitions easily from day to night.
For a classic smokey eye look, reach for our Eye See You 6 Shade Eyeshadow Palette in Smoke and Glitter. Combining three dark shades with warm gold highlights, it has everything you need to create a glowing, shimmery smokey eye that makes a statement.
Want to try your hand at blue eye makeup? Choose the Eye See You 6 Shade Eyeshadow Palette in Sea Breeze instead and add highlights in bright, stunning shades of jewel tone blue.
Top Tip: To turn up the colour intensity even further and set your makeup in place, finish your look with a spritz of setting spray!
If, like us, you’re spending a lot of time on Facetime or work-related Zoom calls and are looking for a way to look good on the small screen, contouring is the answer. Learning how to contour is a great way to add definition to your face and prevent it from looking washed out on a work conference call or digital catch up with the girls.
For foolproof, professional-looking contouring everytime, you can’t go past our Cream Contour Kit in Light/Medium. The highly blendable and buildable formula is suitable for all complexions and skin types, and can help define and highlight your best features.
If you prefer cream highlighters or contouring products, our Cream Contour Kit is also a great option. Available in Light/Medium and Medium/Dark-2, this vegan contour kit can help you soften your jawline, define your cheekbones, or give the impression of a slimmer nose - all while giving you a healthy, sun-kissed glow.
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4. Red Lipstick
For a makeup trend that never goes out of season, learn how to master the classic red lipstick look. There’s a red lipstick to suit every style or skin tone: All you need to do is find it! Our favourite red lipstick shade changes between seasons, but right now we’re loving our Lush Moisturising Lipstick in Crimson Red, a highly pigmented crimson that compliments most skin tones.
Not ready to go for a full-blown red lipstick makeup look just yet? Ease into it with our Lip Lock Longwear Lip Stain in Grand Cherry, a sweet shade of red with a satin finish that will stay in place all day. Plus, with Green Tea and Aloe Vera, it’ll hydrate and nourish your lips as it adds colour - talk about multi-tasking!
Top Tip: To make your lipstick last all day, don’t forget to line your lips beforehand with our Lipstick Pencil!
5. Bushy Brows
Missed a couple of brow waxing appointments because of social distancing? Take a leaf out of Cara Delevigne’s book and embrace your soft, natural brows by learning how to groom them properly.
To start, tame unruly brows with a few coats of our Brow Power Tinted Brow Gel in your choice of Taupe, Hickory, or Chocolate. With a buildable formula and subtle tint, this gel adds texture to each individual brow hair and ensures they’re all lying flat and in the same direction. Better yet, it won’t stain your skin, meaning that you’ll get natural-looking brows without any of the tell-tale smudging.
Are your brows a little on the sparse side? No problem! Fill them in with our Extend a Brow volumising brow gel. Simply sweep this gentle, super-silky formula through your brows to add volume and definition in seconds, no additional product needed.
Take your Makeup Skills to the next level
As the colder months approach and some social distancing measures remain in place, chances are you’ll be spending more time than usual indoors. Keep yourself busy at home by trying your hand at new makeup tricks and mastering the most in-demand makeup trends - your future self will thank you!