1. The Beauty Hub
12th of May, 2021

Celebrating 15 years of beauty with DB Cosmetics

Jordan Hazan
Celebrating 15 years of Beauty with DB Cosmetics | DB Cosmetics | 01

Fifteen years ago, DB Cosmetics was nothing more than an idea written on the back of a napkin. Founded by husband and wife Tony and Sharon Rechtman, the brand was created to challenge the notion that affordable makeup can't match the quality of high-end counterparts. And we’ve done exactly that.

We are proud to be a certified cruelty-free beauty brand that offers high quality and affordable skincare and organic makeup. Since our beginning, and today still, our products are free from nasties such as parabens, talc, and bismuth as well as being 100% vegan and we never, ever tested on animals.

At DB Cosmetics we have spent the last 15 years celebrating and proudly supporting pro-age beauty. We have consistently used the brand to encourage women to proudly show their natural beauty and believe that beauty doesn’t diminish with age. On the contrary, we believe that we become happier and more beautiful with age and want our community to feel confident to embrace their vibrancy and adventurous nature at any age.

Now a leading Australian beauty brand, this year we are celebrating 15 years of beauty!

Let’s celebrate the classics!

Of course, we wouldn’t be here without all of our amazing customers. Thanks to your support, your love for our products and your feedback, we’ve managed to perfect our products throughout the years to bring you only the very best cruelty-free and affordable beauty products.

We’ve taken a look back over the last 15 years at all the amazing products we’ve shared with you. And while we love them all, there are some which are truly iconic and hold a special place in our hearts.

To celebrate, we’ve selected those that have stood the test of time and that we feel, represent the brand perfectly:

#1 Beyond Amplifying Mascara

We launched this mascara in 2011 and we’re so glad that it’s still going strong! Our innovative tubing formula instantly coats and sets each lash in a water-resistant tube. Plus, the iconic brush ensures each lash is separated, lifted and lengthened for up to 24 hours and with no smudging, clumping or flaking. It’s easy to remove and is kind to sensitive eyes. We can see why this beauty isn't going anywhere!

#2 Natural Ground Mineral Foundation

Our Natural Ground Mineral Foundation has been around since 2010 and continues to be a popular choice. It offers buildable medium-coverage for a fresh, flawless finish every time. Its unique built-in grinder works to delicately transform pressed powder into loose powder for mess free application. It’s available in three different shades from light to medium and now with its limited edition rose gold packaging, this is a beauty staple that looks and feels amazing. We don’t see it going anywhere any time soon!

#3 Twist n Go Instant Nail Polish Remover

This award-winning nail polish remover has been a bestseller since 2014. And it’s clear to see why. This is the perfect no fuss, no mess travel companion to effortlessly remove your nail polish. It leaves your skin and nail bed feeling soft and moisturised after use. Our customers love this product for its innovative design and convenience, removing the most stubborn nail polish in just a few seconds!

#4 Longwear 24 Hour Foundation

Designed to go the distance, this longwear foundation is multitasking at its best! Since its launch in 2014, it has been the ultimate provider of all-day full-coverage while nourishing and protecting skin. Made with a combination of skin-loving ingredients including Vitamin C and Vitamin E, it helps to even skin tone and even promote skin renewal. In fact, it's been so popular, we extended the shade range in 2018 to now boast 12 beautiful shades from True Ivory to Deep Cocoa.

#5 Longwear Lipstick

Our Longwear Lipstick may have evolved in look since 2008 but it still holds its place as one of our favourite beauty items. Now available in 12 long-lasting colours, our special formula is specifically made to counteract dryness. Its rich, creamy texture leaves lips feeling soft, supple and moistursed. Perfect for use on the go, the magnetic close lid design ensures each lipstick remains protected and ready for use. We know you love it to bits - and we have to agree you on this one!

And let’s celebrate the best customers: YOU!

The truth is, we wouldn’t be where we are today without you. So from everyone here at DB Cosmetics, we want to thank you for all your support. Here’s to many more years of beauty together!

You can head to the Beauty Hub Blog to read more about DB Cosmetics and how it all started. Plus full details of the brand’s cruelty-free certifications and ethos. Explore our best sellers for more DB makeup, accessories and beauty products you will love.