All Eyes On You

Three mascaras. Three cult-inspired formulas. Your new lash obsession.

Meet the All Eyes On You Collection, three high-performance mascaras inspired by cult-favourite formulas from Kevyn Aucoin, Benefit and NARS*.

Whether you want length, volume or lifted lashes, there’s a mascara designed to deliver your best lashes yet, without the price tag.

Plus discover new cream eyeshadow sticks and three new 6-shade eyeshadow palettes, perfect for effortless eye looks anytime, anywhere.

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All Eyes On You
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which mascara is for you?

Find your perfect mascara
The Must Have Tubing Mascara
The Big Build Hi-Impact Mascara
The Real Thing Lengthening Mascara
Centre Stage Curl & Volume Mascara
Rating
★ ★ ★ ★ ★
★ ★ ★ ★ ★
4 reviews
Rating
Rating
★ ★ ★ ★ ★
★ ★ ★ ★ ★
2 reviews
Rating
★ ★ ★ ★ ★
★ ★ ★ ★ ★
170 reviews
Price
Regular price $19.99
Price
Regular price $19.99
Price
Regular price $19.99
Price
Regular price $17.99
Inspired By
Kevyn Aucoin
Inspired By
NARS
Inspired By
Benefit
Inspired By
Lancome
Features
Precision definition, long-wear, zero smudge
Features
Buildable volume, thickening & impact
Features
Lifts, lengthens & separates
Features
Curls, lifts & volumises
Formula
Tubing
Formula
Liquid
Formula
Liquid
Formula
Tubing
Brush Type
Precision definition brush
Brush Type
Plush volumising brush
Brush Type
Precision-grip elongating wand
Brush Type
Curved hourglass brush
Key Ingredients
Carnauba Wax, Vitamin C & E
Key Ingredients
Carnauba Wax, Vitamin C & E
Key Ingredients
Glycerin, Vitamin C & E
Key Ingredients
Hyaluronic Acid, Green Tea, Aloe Vera
Ideal For
Oily lids, watery eyes, long days
Ideal For
Day-to-night impact
Ideal For
Everyday believable length
Ideal For
Curl hold + comfortable all-day wear
Shades
-
Shades
  • The Big Build Hi-Impact Mascara Blackest Black
  • The Big Build Hi-Impact Mascara Teal Feels
Shades
-
Shades
  • Centre Stage Curl & Volume Mascara Blackest Black
  • Centre Stage Curl & Volume Mascara Black Brown